The Infinite Bridge, Aarhus

Aarhus - Just Another City?

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

The purpose of this campaign was to create knowledge and increased demand for Aarhus as an attractive city break destination and to draw attention to SAS as a carrier.

Based on the target groups' primary reasons to go and the selected wonders for Aarhus, we ran commercials on YouTube and Facebook

 

Your rainbow panorama, Olafur Eliasson, 2006 - 2011, ARoS Aarhus Art Museum.
ARoS
Møllestien, Aarhus

During the campaign period, SAS focused on Aarhus as a destination in their Scandinavian Traveler Magazine and Eurobonus newsletter.

In addition, press activities were conducted in close cooperation with VisitAarhus and SAS.

About the campaign

Campaign period: August 26 - September 9 2019

Target group: Adult couples 30+

Markets: Norway, Sweden, UK and Germany

Partners: VisitAarhus, SAS and Aarhus Airport

Results

 

 

Completed Video Views:

 

3.4 mill.

 

 

Impressions:

 

 

31 mill.

 

 

Unique page visits:

 

 

36,000

 

 

Purchases YOY via SAS's website:

 

+9%

Signe Lüth di Liberto
Contact us to here more about the campaign

Int. Senior Project Manager

sdl@visitdenmark.com

Direkte:+45 3288 9925
Mobil:+45 2556 1171

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