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The Infinite Bridge, Aarhus

Aarhus - Just Another City?

Foto: Dennis Borup Jakobsen © Den Uendelige Bro (2017) - Johan Gjøde

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

The purpose of this campaign was to create knowledge and increased demand for Aarhus as an attractive city break destination and to draw attention to SAS as a carrier.

Based on the target groups' primary reasons to go and the selected wonders for Aarhus, we ran commercials on YouTube and Facebook


Two people walking in Your rainbow panorama, ARoS Aarhus Art Museum
Foto: Robin Skjoldborg © Olafur Eliasson: Your rainbow panorama
Møllestien, Aarhus
Foto: Robin Skjoldborg

During the campaign period, SAS focused on Aarhus as a destination in their Scandinavian Traveler Magazine and Eurobonus newsletter.

In addition, press activities were conducted in close cooperation with VisitAarhus and SAS.

About the campaign

Campaign period: August 26 - September 9 2019

Target group: Adult couples 30+

Markets: Norway, Sweden, UK and Germany

Partners: VisitAarhus, SAS and Aarhus Airport




Completed Video Views:


3.4 mill.






31 mill.



Unique page visits:






Purchases YOY via SAS's website:



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Contact us to here more about the campaign

Int. Senior Project Manager


Mobil:+45 2556 1171

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