Aarhus - Just Another City?
Foto: Dennis Borup Jakobsen
Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.
The purpose of this campaign was to create knowledge and increased demand for Aarhus as an attractive city break destination and to draw attention to SAS as a carrier.
Based on the target groups' primary reasons to go and the selected wonders for Aarhus, we ran commercials on YouTube and Facebook
During the campaign period, SAS focused on Aarhus as a destination in their Scandinavian Traveler Magazine and Eurobonus newsletter.
In addition, press activities were conducted in close cooperation with VisitAarhus and SAS.
About the campaign
Campaign period: August 26 - September 9 2019
Target group: Adult couples 30+
Markets: Norway, Sweden, UK and Germany
Partners: VisitAarhus, SAS and Aarhus Airport
Results
Impressions:
31 mill.
Unique page visits:
36,000
Purchases YOY via SAS's website:
+9%
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