Aarhus - Just Another City? | VisitDenmark

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The Infinite Bridge, Aarhus

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The purpose of this campaign was to create knowledge and increased demand for Aarhus as an attractive city break destination and to draw attention to SAS as a carrier.

Based on the target groups' primary reasons to go and the selected wonders for Aarhus, we ran commercials on YouTube and Facebook

Your rainbow panorama, Olafur Eliasson, 2006 - 2011, ARoS Aarhus Art Museum.

Robin Skjoldborg

Møllestien, Aarhus

Robin Skjoldborg

During the campaign period, SAS focused on Aarhus as a destination in their Scandinavian Traveler Magazine and Eurobonus newsletter.

In addition, press activities were conducted in close cooperation with VisitAarhus and SAS.

Campaign period: August 26 - September 9 2019

Target group: Adult couples 30+

Markets: Norway, Sweden, UK and Germany

Partners: VisitAarhus, SAS and Aarhus Airport

Completed Video Views:

3.4 mill.

Impressions:

31 mill.

Unique page visits:

36,000

Purchases YOY via SAS's website:

+9%

Signe Lüth di Liberto

Contact us to here more about the campaign

Signe Lüth Di LibertoInt. Senior Project Manager

E-mailsdl@visitdenmark.com

Telefon

Mobil:

Iceland Balck Sand Beach

Vincent Urban and Max Neumeier

One Trip - Two Destinations

The LEGO® Movie 2

Ørstedparken in Autumn

Daniel Rasmussen - Copenhagen Media Center

Prescribing hygge

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