Aarhus - Just Another City?

Udskriv

The purpose of this campaign was to create knowledge and increased demand for Aarhus as an attractive city break destination and to draw attention to SAS as a carrier.

Based on the target groups' primary reasons to go and the selected wonders for Aarhus, we ran commercials on YouTube and Facebook

ARoS

Robin Skjoldborg

Robin Skjoldborg

During the campaign period, SAS focused on Aarhus as a destination in their Scandinavian Traveler Magazine and Eurobonus newsletter.

In addition, press activities were conducted in close cooperation with VisitAarhus and SAS.

Campaign period: August 26 - September 9 2019

Target group: Adult couples 30+

Markets: Norway, Sweden, UK and Germany

Partners: VisitAarhus, SAS and Aarhus Airport

Completed Video Views:

3.4 mill.

Impressions:

31 mill.

Unique page visits:

36,000

Purchases YOY via SAS's website:

+9%

Signe Lüth Di LibertoInt. Senior Project Manager

E-mailsdl@visitdenmark.com

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+45 2556 1171

Vincent Urban and Max Neumeier

One Trip - Two Destinations

VisitDenmark

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Daniel Rasmussen - Copenhagen Media Center

Aarhus - Just Another City?

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