The Infinite Bridge, Aarhus

Aarhus - Just Another City?

Foto: Dennis Borup Jakobsen

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

The purpose of this campaign was to create knowledge and increased demand for Aarhus as an attractive city break destination and to draw attention to SAS as a carrier.

Based on the target groups' primary reasons to go and the selected wonders for Aarhus, we ran commercials on YouTube and Facebook


During the campaign period, SAS focused on Aarhus as a destination in their Scandinavian Traveler Magazine and Eurobonus newsletter.

In addition, press activities were conducted in close cooperation with VisitAarhus and SAS.

About the campaign

Campaign period: August 26 - September 9 2019

Target group: Adult couples 30+

Markets: Norway, Sweden, UK and Germany

Partners: VisitAarhus, SAS and Aarhus Airport




Completed Video Views:


3.4 mill.






31 mill.



Unique page visits:






Purchases YOY via SAS's website:



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