The announcement of Copenhagen as Best in Travel 2019 gave us a unique opportunity to use the buzz created by this kind of ranking and strengthen the awareness and wanderlust to Copenhagen and Denmark.
The personal angle
Through the stories of five local ambassadors, the campaign was built on the themes highlighted by Lonely Planet as special reasons to visit Copenhagen in 2019. Thus, the themes gained a personal voice in the campaign, as they were unfolded through video stories with five strong ambassadors for Copenhagen.
The entrepreneur Anders Mørck from GoBoat talked about innovation and liveability, and star chef Christian Puglisi from Relæ gave us an insight into Nordic gastronomy. Photographer Astrid Maria Rasmussen took us on a tour to design and architectural masterpieces in Copenhagen, while the artist Thomas Dambo was an exponent for art, creativity and sustainability. And finally, food blogger Hazel Evans from Mad About Copenhagen guided the audience around the food scene in Copenhagen.
The five ambassadors selected their own favorite locations in the city, which helped to strengthen and authenticate the narrative, and at the same time provided the opportunity to showcase new areas of Copenhagen.