Swimming in the pool at hotel Manon les Suites

Denmark from a new angle

Foto: © Jacob Hansen

In collaboration with VISA, VisitDenmark launched an autumn campaign in Norway and Sweden, using FPV drones to create a dynamic and fresh image of Denmark.

The campaign was a co-branding collaboration with VISA, as a result of a data collaboration between the two organisations. 

The aim of the campaign was to position Denmark as an attractive and easily accessible destination. In addition, the aim was to show that you can pay with VISA cards both in big cities and on the coast, at small as well as large payment points.


© Marsktårnet (2021) - Bjarke Ingels Group (BIG)
Foto: Jacob Hansen © Marsktårnet (2021) - Bjarke Ingels Group (BIG)
Surfing Cold Hawaii
Foto: Jacob Hansen

Insights show that Swedes and Norwegians want to experience new sides of Denmark - but they also appreciate the familiar experiences and activities they know so well. This is reflected in the video, which balances between new and classic experiences.

Videos from the campaign

Your rainbow panorama, Olafur Eliasson, 2006 - 2011, ARoS Aarhus Art Museum.

VISAxVisitDenmark Sverige

Foto: Your rainbow panorama, Olafur Eliasson, 2006 - 2011, ARoS Aarhus Art Museum. Photo: Robin Skjoldborg.
mann og kvinne i bassenget inne i Manon Les Suites Hotel i København sett ovenfra

VISAxVisitDenmark Norge

Foto: Jacob Hansen

The campaign was launched in August 2022 in Sweden and Norway, running on YouTube, META, Snapchat and programmatic video.

About the campaign

Campaign launch: 22 August 2022

Target audience: Couples and friends 40+ in the city break segment

Markets: Norway and Sweden


YouTube VTR (Benchmark 47%):




Facebook VTR (Benchmark 23%):




Snapchat Reach:





Programmatic CTR (Benchmark 0,10%):





See more examples of the marketing of Denmark

Signe Lüth di Liberto
Contact us to learn more about the campaign

Int. Senior Project Manager


Mobil:+45 2556 1171

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