Denmark from a new angle
In collaboration with VISA, VisitDenmark launched an autumn campaign in Norway and Sweden, using FPV drones to create a dynamic and fresh image of Denmark.
The campaign was a co-branding collaboration with VISA, as a result of a data collaboration between the two organisations.
The aim of the campaign was to position Denmark as an attractive and easily accessible destination. In addition, the aim was to show that you can pay with VISA cards both in big cities and on the coast, at small as well as large payment points.
Insights show that Swedes and Norwegians want to experience new sides of Denmark - but they also appreciate the familiar experiences and activities they know so well. This is reflected in the video, which balances between new and classic experiences.
Videos from the campaign
VISAxVisitDenmark Sverige
VISAxVisitDenmark Norge
The campaign was launched in August 2022 in Sweden and Norway, running on YouTube, META, Snapchat and programmatic video.
About the campaign
Campaign launch: 22 August 2022
Target audience: Couples and friends 40+ in the city break segment
Markets: Norway and Sweden
Results
See more examples of the marketing of Denmark
Ride the Land of Everyday Wonder
Aarhus - Just Another City?
