Watch the film in its full lenght here.
With more than 18 million cross-platform impressions and well over 500,000 engagement without any paid advertising, the mission was a success. At the same time, as much as 66.4% of all video views were carried out by people aged 18-39, and thus - as desired - our content also reached the younger audience.
Along with the video, VisitDenmark advertised in Red Bull's channels and thus captured an action-hungry audience with relevant content. In addition, the clip, or parts of it, was shown on TV 789 times across the globe. We think that's pretty okay!