The campaign was a combination of addressable TV (regionally targeted) and streaming (time-shifted online-TV via PC, laptop, smartphone etc.) and was heavily segmented by SINUS in the areas Niedersachsen and Nordrhein – Westfalen. Here, we addressed the same SINUS target groups who receive our Nordsee (North Sea) and Ostsee (Baltic Sea) magazines.
The campaign focused on late summer in Denmark, as the summer holiday in the two states went on until the end of August, where the capacity was good and the prices lower than in high season.
The formats were a joint Nordsee spot including two regional versions with Hvide Sande and North Jutland and an Ostsee spot with the partner Scandlines.