The Denmark Pavilion - Paris Olympics 2024

When the world is captivated by the Olympics, the games offer a golden opportunity to seize global attention and shape the conversation.

Building on the successes of London 2012 and Rio 2016, and the groundwork laid during the pandemic-disrupted preparations for Tokyo 2020, the Ministry of Industry, Business, and Financial Affairs teamed up with VisitDenmark to set the stage for Denmark’s pavilion at the 2024 Paris Olympics.

The goal was to create a world-class showcase of Danish excellence — a vibrant branding hub designed to engage Olympic visitors and draw in both French and international media.

The Denmark Pavilion, designed by Danish architects BRIQ and Lendager, found its cosy home in and around Frederikskirken, the Danish church tucked right behind Maison du Danemark on the iconic Avenue des Champs-Élysées.

Inside, visitors were invited to explore eight thematic zones, each celebrating everything Denmark is known for — design, food, well-being, and green transition — all woven into a seamless, interactive experience. Think exhibitions, videos, beautifully crafted design objects, and a touch of Denmark's famous hospitality. It was a place where visitors could marvel at Denmark's best while also connecting, exchanging ideas, and finding inspiration to tackle global challenges together.

The project was made possible with support from Realdania, Jorck's Fond, The Trade Council, and several leading Danish export companies.

Period: 26 July – 11 August 2024

Target Groups: Olympic Visitors and French and International press

Place: Paris, France

Partners: Ministry of Industry, Business, and Financial Affairs, Realdania, Jorck's Fond, The Trade Council, Denmark’s Sports federation, the Danish Embassy in Paris, Danish consortia including Healthcare Denmark, CreativeDenmark, Sport Event Denmark, Food Nation, Landbrug & Fødevarer, and State of Green, Danish cultural institutions including the Danish National Girls’ Choir, Art Music Denmark, Natural History Museum Denmark, ROSA, and H. C. Andersen’s House, as well as Danish export companies including Bang & Olufsen, LEGO, Nordisk Company, GN Hearing, SproutWorld, Co-Ro, Mikkeller, Iskilde, HEKA VR, Hermansen Copenhagen, Biking without Age, Bestseller, Lakrids by Bülow, A Circular Design Studio, Royal Unibrew, Destination Vadehavskysten, Destination Fyn, Destination Bornholm, Destination Trekantområdet, Destination Sjælland, Wonderful Copenhagen.