A global showcase for Denmark during one of the world’s most visible events: The Olympic Games.
After VisitDenmark's successful marketing event during the Olympic Games in London in 2012, VisitDenmark and the Ministry of Industry, Business and Financial Affairs took initiative to create a global showcase for Denmark during one of the world’s most visible events – The Olympic Games. As the only country in the world, Denmark managed to get permission to place a pavilion on the famous Ipanema Beach in Rio de Janeiro during the 2016 Olympics.
Total no. of visitors:
No. of represented media:
No. of mentions in the press about Denmark
Campaign period: August 2016
Target group: B2B and international press
Markets: Global promotion
Partners: 39 Danish companies participated as partners. In addition, 79 Danish companies contributed to the exhibition
Satisfaction among visitors: 96% of the surveyed visitors were either satisfied or very satisfied with the pavilion
Satisfaction among partners: 83% of the surveyed partners were either satisfied or very satisfied with the promotion activity