Cherry blossoms, Bispebjerg Cemetery, Spring

Campaign Cases

Foto: Malthe Zimakoff - Copenhagen Media Center

Explore some of the campaigns we've developed in collaboration with our partners.

Ride the Land of Everyday Wonder (eng)

High paced collaboration with Red Bull Media House to market Denmark in a brand new way.

Aarhus - Just Another City?

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

One Trip. Two Destinations. (eng)

Strategic co-branding collaboration with Icelandair to market Iceland and Copenhagen together.

Addressable TV and streaming

In 2019, we ran our first ever segmented and regionally delimited TV-campaign with addressable TV an

Collaboration with FoodBoom

Collaboration with the fastest growing gastromedia brand in Europa, FoodBoom.

The LEGO® Movie 2 (eng)

A collaboration between VisitDenmark, Warner Bros. and LEGO built on the success from The LEGO Movie

Best of Copenhagen 2018 (eng)

Campaign built on Lonely Planet's announcement of Copenhagen as "No. 1 city to visit in 2019".

Prescribing Hygge (eng)

Several partners joined forces in an effort playing on Danish hygge as an antidote to everyday life.

Find Your Way (eng)

Joint effort with 9 destinations and 5 partners to promote Denmark as a cycling destination.

Finding Hygge in 24 days - Christmas Calendar

Christmas campaign with SAS, 12 Stars Media, Reuters and 50 prize partners reaching 188 countries!

The Danish Girl (eng)

Co-branding collaboration on the Oscar-winning movie about Danish Lili Elbe.

Trolls - Find your happy place in Denmark (eng)

Exclusive rights to brand Denmark globally as “Home of the Trolls”.

The LEGO® Movie (eng)

Co-marketing campaign focusing on Denmark as a family destination at the launch of The LEGO® Movie.

Heart of Denmark - 2016 Olympics in Rio

A global showcase for Denmark during one of the world’s most visible events: The Olympic Games.

Imagination - 2012 Olympics in London

A different Danish marketing platform in the heart of London during the 2012 Olympics.