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Campaign Cases

Foto: Daniel Villadsen

Explore some of the campaigns we've developed in collaboration with our partners.

Swimming in the pool at hotel Manon les Suites
Foto: © Jacob Hansen

Denmark from a new angle

In collaboration with VISA, VisitDenmark launched an autumn campaign in Norway and Sweden

Vahine from Cold Hawaii Surf Center at the coast of Klitmøller, Denmark
Foto: Mads Tolstrup

Coast and Nature - Winter Campaign

The campaign highlights the unique experiences Denmark offers in winter within the outdoor theme.

The Oyster King picking oysters in The Wadden Sea
Foto: Jacob Hansen

In the Business of Everyday Wonder (eng)

Launching our new campaign concept for the meetings industry

Photo of person picking ramsløg
Foto: Richard Clark

Gastro 2019-2022 (eng)

Unique collaboration to promote Danish food experiences for the benefit of both tourism and exporter

Kriss Kyle on the ferry Ida
Foto: VisitDenmark

Ride the Land of Everyday Wonder (eng)

High paced collaboration with Red Bull Media House to market Denmark in a brand new way.

The Infinite Bridge, Aarhus
Foto: Dennis Borup Jakobsen © Den Uendelige Bro (2017) - Johan Gjøde

Aarhus - Just Another City?

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

Iceland Balck Sand Beach
Foto: Vincent Urban and Max Neumeier

One Trip. Two Destinations. (eng)

Strategic co-branding collaboration with Icelandair to market Iceland and Copenhagen together.

Addressable TV Campaign (DE) - Hvide Sande
Foto: VisitDenmark

Addressable TV and streaming

In 2019, we ran our first ever segmented and regionally delimited TV-campaign with addressable TV an

FoodBoom - cooking on the beach
Foto: FoodBoom

Collaboration with FoodBoom

Collaboration with the fastest growing gastromedia brand in Europa, FoodBoom.

The LEGO Movie 2 - logo
Foto: VisitDenmark

The LEGO® Movie 2 (eng)

A collaboration between VisitDenmark, Warner Bros. and LEGO built on the success from The LEGO Movie

Drone af cyklister på skovvej
Foto: VisitDenmark

Find Your Way (eng)

Joint effort with 9 destinations and 5 partners to promote Denmark as a cycling destination.

The Danish Girl
Foto: Universal Pictures

The Danish Girl (eng)

Co-branding collaboration on the Oscar-winning movie about Danish Lili Elbe.

Trolls - trailer
Foto: VisitDenmark

Trolls - Find your happy place in Denmark (eng)

Exclusive rights to brand Denmark globally as “Home of the Trolls”.

Heart of Denmark - OL i Rio 2016 - pavillon
Foto: VisitDenmark

Heart of Denmark - 2016 Olympics in Rio

A global showcase for Denmark during one of the world’s most visible events: The Olympic Games.

Imagination OL i London 2012 - pavillon
Foto: VisitDenmark

Imagination - 2012 Olympics in London

A different Danish marketing platform in the heart of London during the 2012 Olympics.

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