Campaign Cases

In the summer of 2024, VisitDenmark and the Ministry of Industry, Business, and Financial Affairs presented Denmark on the global stage at the Olympic Games in Paris. At The Denmark Pavilion, we showcased the best of Danish business and culture to the world press and Olympic visitors.

In collaboration with Disney, VisitDenmark launched a co-branding campaign in Norway and Sweden, targeting families with children. The campaign aimed to benefit from the international attention surrounding the movie to increase awareness of Denmark, H.C. Andersen, and Fyn.

In collaboration with VISA, VisitDenmark launched an autumn campaign in Norway and Sweden, using FPV drones to create a dynamic and fresh image of Denmark.

What better opportunity to showcase Denmark than the world's biggest cycling race starting in one of the world's best cycling countries?

The campaign highlights the unique experiences Denmark offers in winter within the outdoor theme.

Food exporters and VisitDenmark in unique, coordinated collaboration to promote Danish food experiences for the benefit of both tourism and food exporters.

Launching our new campaign concept for the meetings industry

VisitDenmark ran a three-year campaign on behalf of eight partners to promote the new national cycle route, the Baltic Sea Cycle Route.

Collaboration with one of the world's largest media houses to market Denmark in a new - and perhaps a little more action-oriented - way.

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

Strategic co-branding collaboration with Icelandair to market Iceland and Copenhagen together as a stop-over product from US to Copenhagen.

In 2019, we ran our first ever segmented and regionally delimited TV-campaign with addressable TV and streaming in Germany.

At the launch of The LEGO® Movie 2, VisitDenmark, Warner Bros. and LEGO built on the success from The LEGO® Movie.

Joint effort with 9 destinations and 5 partners to promote Denmark as a cycling destination.

Co-branding collaboration on the Oscar-winning movie about Danish Lili Elbe.

Global co-branding campaign and exclusive rights to brand Denmark as “Home of the Trolls”.

VisitDenmark, SAS, 12 Stars Media, Reuters and 50 prize partners joined forces in a value-creating campaign reaching 188 countries while creating 137 mill. views and a PR/press value of DKK 295 mill.

A global showcase for Denmark during one of the world’s most visible events: The Olympic Games.