Campaign Cases
Explore some of the campaigns we've developed in collaboration with our partners.


Showcasing the best of Danish business and Culture at the Paris Olympics 2024

Co-branding collaboration with Disney for the launch of "The Little Mermaid" in Norway and Sweden

In collaboration with VISA, VisitDenmark launched an autumn campaign in Norway and Sweden

Showcasing Denmark as the biggest cycling race kicked off in one of the world's best cycling nations

The campaign highlights the unique experiences Denmark offers in winter within the outdoor theme.

Unique collaboration to promote Danish food experiences for the benefit of both tourism and exporter

Launching our new campaign concept for the meetings industry

3-year campaign on behalf of eight partners to promote the Baltic Sea Cycle Route

High paced collaboration with Red Bull Media House to market Denmark in a brand new way.

Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.

Strategic co-branding collaboration with Icelandair to market Iceland and Copenhagen together.

In 2019, we ran our first ever segmented and regionally delimited TV-campaign with addressable TV an

A collaboration between VisitDenmark, Warner Bros. and LEGO built on the success from The LEGO Movie

Joint effort with 9 destinations and 5 partners to promote Denmark as a cycling destination.

Co-branding collaboration on the Oscar-winning movie about Danish Lili Elbe.

Exclusive rights to brand Denmark globally as “Home of the Trolls”.
Christmas campaign with SAS, 12 Stars Media, Reuters and 50 prize partners reaching 188 countries!

A global showcase for Denmark during one of the world’s most visible events: The Olympic Games.